An Overview of the Hybris Ecommerce Platform

The SAP-owned Hybris e-commerce platform is hard to ignore as a leading e-commerce system. Because it’s been built on Java Spring, Hybris is an easily accessible platform. A pioneer in digital commerce, Hybris was first founded in 1997 and later acquired by the German giant SAP, giving the platform an even stronger hand in the industry. Huge names in business use Hybris including internationally renowned and recognized brands and businesses, such as Samsung, Vodafone, Audi, and O2, making Hybris one of the most popular systems in the market.

Hybris offers a wealth of benefits to B2B businesses in that it provides practical solutions to common problems in modern B2B e-commerce. In fact, only Hybris can deliver B2B user experiences that are at par with the most efficient B2C websites, with its strong emphasis on the practice of omnichannel commerce. This ensures that customer experience is consistent across all possible channels, from desktops to mobiles, tablets, and even in-store and collection point transaction interactions. Hybris is ideal because it does not limit businesses to only a single channel, thus broadening your profit opportunities.

Hybris is a single system that consolidates everything, from the management of various business models and multiple channels to integrating different markets. The system has been receiving great reviews and above average ratings regarding important features and functions, such as usability and integration, upgrade speed, and the management and creation of various mobile applications, which is something that has become incredibly vital in today’s modern market.

Usability is also among the main selling points of the Hybris platform. It is unlike most other platforms out there that require additional education as the majority of developers will already have a solid background and understanding of Java, in turn requiring less training and attracting a greater talent pool from existing, as well as newly hired, developers.

Author: The Knack Team

Short posts and insights shared by a group of Knack System’s SAP subject matter experts in the customer engagement, marketing, sales, commerce, and service space.

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