Customers no longer buy for the sake of a quality product purchase. They expect a great experience to come with your service. This is where multi-channel e-commerce and customer engagement solutions come to play. SAP Hybris has been consistently named a leader in the B2C and B2B commerce suite market, providing businesses with fully integrated tools that equip brands with all the right capacities to excel in a range of industries, including telecommunication, financial services, insurance, manufacturing, wholesale, retailing, and media.
SAP Hybris supports diversified services, effectively widening the range of its functional areas, especially when it comes to B2C and B2B software solutions and e-commerce suites that deal in different tasks such as marketing, micro services, sales, billing, and commerce. Being customer and data-centric, SAP Hybris enhances timeline workflows, information flow, process performance, and customer relationship through automated processes and innovative digital transformation.
Omni-channel versatility makes SAP Hybris ideal for both B2B and B2C brands. Any business with a large customer base faces the difficulty of effective customer engagement with a single platform. SAP Hybris products and solutions allow for multi-channel interactions, which means that your business can deliver any and all solutions customers are looking for through multiple marketing platforms. With this kind of interactions, consumers don’t remain as mere end users, but become an integral part of business and product development, beginning from data collection, all the way down to merchandising.
Solutions and products from SAP Hybris also cater to the unique dynamics of digital enterprises as they relate to internal workflows and input from customer engagements. With customers nowadays looking for accessibility and real-time interactions, passive engagements simply won’t work. Integrated frameworks, such as SAP CRM, allow businesses to fetch valuable customer data and bring them to front line sales teams so they can generate effective leads and prospects.
Author: The Knack Team
Short posts and insights shared by a group of Knack System’s SAP subject matter experts in the customer engagement, marketing, sales, commerce, and service space.