The Advantages of SAP Cloud for Customer Software for Marketing Businesses

SAP Cloud for Customer software solutions are fast penetrating the CRM space, thanks to their seamless integration options with SAP CRM and ECC. Even enterprises that don’t have SAP-centric landscapes can maximize the benefits of the software solution through SAP’s cloud-based middleware platform that eliminates the great cost of new hardware installation. Below are some of the key advantages of SAP C4C for marketing businesses:

  • Less time and money spent on development – SAP C4C’s standard integration content will do all the hard work for you, including consolidating all message types, mappings, and interfaces to various adapters for specific scenarios. A minimal amount of configuration is all you’ll ever need in order to specify adapters’ connection details, such as allowing your existing landscape to support the integration by giving way to necessary firewalls and arranging proxies or reverse proxies where necessary.
  • SAP C4C also prevents you from having to rebuild all your interfaces from scratch – The same standard integration content can easily be extended, should you require additional fields. Exporting the updated WSDL file from the C4C communication arrangement and into the HCI Integration Flow or PO is possible, thus allowing you to update message mappings quickly and accurately.
  • Standard SAP C4C integrations as templates – Marketers can reduce development time when integrating third-party systems with the enterprise landscape using template C4C reporting, HR, and marketing tools.
  • Content can automatically be updated in line with each C4C release – SAP releases new C4C versions in 3-month intervals. New content released on a regular basis is a great advantage for consultants and developers as it shortens project timelines and reduces workload. With every standard integration content being released, better ways of doing things are discovered and speed of delivery for key integrations is greatly improved, which can only mean great things for marketing enterprises.

Author: The Knack Team

Short posts and insights shared by a group of Knack System’s SAP subject matter experts in the customer engagement, marketing, sales, commerce, and service space.

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